User Experience

User experience is a person's emotions and attitudes about using a particular product, system or service.

• User time on page
• Mobile friendly
• Site speed
• Quality content that is easy to find
• Conversion rate

Quality backlinks and internal links

User experience is a person's emotions and attitudes about using a particular product, system or service.

• User time on page
• Mobile friendly
• Site speed
• Quality content that is easy to find
• Conversion rate

Quality backlinks and internal links

A backlink for a given web resource is a link from some other website to that web resource.
An internal link is a type of hyperlink on a web page to another page on the same website or domain.

• Time on page
• Mobile friendly
• Site speed
• Quality content that is easy to find
• Conversion rate

E-A-T

Expertise, authoritativeness, trustworthiness. Google does not want people to give advice about things they are not qualified to give advice about.

• Put up your bio
• Guest post on other websites
• Get on other people's podcast
• External reviews from other people
• Work with trusted sources

Title tag, meta description

Title tags are displayed on search engine results pages as the clickable headline. Meta tags are content descriptors that tell search engines what a web page is about.

• Don't use clickbait
• Content should match the title
• Keep title 50-60 characters
• Write in sentence case or title case
• Optimize keywords

Content

Good content helps you get backlinks and good user experience

• Write as if you're speaking
• Use good spacing
• Start a blog

Keyword placement

Keyword placement is when keywords are placed throughout the content of the website  

• Keywords on page titles
• Keywords in url
• Keywords in file names for images
• Keywords in anchor text